Chapter 1: Lies about Success—and Why We Believe Them
Often the truth doesn’t sound impressive enough

Chapter 2: From Interview to Confession
The truth about lying.

Chapter 3: The Innate Secret Advantage
I could dunk too if I were seven-foot-two!

Chapter 4: Why Would Anybody Want to Be in a Fair Fight?
Create your own advantage.

Chapter 5: “So Your Dad Owns the Company? So Nice to Meet You!”
Leveraging resources and relationships

Chapter 6: The Truth about Success
Being the best versus being consistently chosen.

Chapter 7: What Most People Will Not Do
From the outside in: looking deeply into how others see you.

Chapter 8: Summoning the Willingness
How to cross the line from knowledge to implementation.

Chapter 9: Action and Adaptability Create Opportunity
Establish a repeatable process for success.

Chapter 10: For the Lazy Reader
Quick advice for people who’ll pretend they’ve read the book.